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NASDAQ · BKNG · Travel Services

Booking Holdings (BKNG) stock analysis

$158.38−3.38%Data as of Oct 21, 2026
  • BKNG lost 3.6% over the past month versus 0.0% for the S&P 500, ranking 380th of 497 S&P 500 stocks.
  • Over 12 months it returned −22.7%, 38.5 points behind the S&P 500, and trades 27.7% below its 52-week high.
  • In the last 30 days 0 analysts raised earnings estimates and 3 cut; forward EPS moved 0.0% (+0.5% over 90 days).
  • It sits in the Travel & lodging segment of the Consumer Value Chain, where the 1-month median return is +7.3%.
  • The daily chart reads Intermediate downtrend · Low consolidation (since Oct 21, 2026).
Market cap$119.0B
12-month return−22.7%
Forward P/E12.8×
Mean target vs price+47.4%

One-year price with 50- and 200-day averages

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159178196214JanAprJulOct
158.3850-day200-day

Performance vs the market

Total price return against the S&P 500 (SPY) and the median of US stocks in the same sector.

BKNG−3.6%
Sector median−1.2%
S&P 5000.0%
BKNG−8.4%
Sector median−7.1%
S&P 500+4.7%
BKNG−11.7%
Sector median−8.1%
S&P 500+8.7%
BKNG−22.7%
Sector median−7.2%
S&P 500+15.8%
1-month rank in the S&P 500380 / 497
1-month rank in the Nasdaq 10069 / 100
3-month rank in its sector · Consumer Cyclical216 / 419

Chart structure

Read by our daily-bar structure engine from swing highs, swing lows and moving averages.

Intermediate downtrend · Low consolidationAwaiting confirmation

Holding since Oct 21, 2026

  • Close below EMA20 below EMA50
  • EMA50 fell over the last ten sessions
  • Confirmed swing highs and lows are rising
  • Some swings conflict with the averages
This pattern on this stock

34 occurrences in 10 years. The median move over the next 20 sessions was +4.4%, positive 74% of the time, against +1.7% for any day in the same period.

Reference zone, stop and targets for this structureSee the trade plan in Hub ↗

Analyst earnings revisions

Changes to the consensus forward-EPS estimate. Rising estimates mean analysts see more profit ahead.

Forward EPS$12.37
30-day change0.0%
90-day change+0.5%
Mean target$233.40 +47.4%
Raised (30d) 0Cut (30d) 3

35 analysts cover the stock

Fundamental shape vs peers

Six dimensions on fixed scales. The filled shape is the company; the outline is the peer average.

Open the full Radar with every ratio
ValuationRevisionsMomentumGrowthCashProfit

Ahead of peersValuation

Behind peersMomentum, Revisions

PeersABNB · RCL · VIK · CCL

Where it sits in the supply chain

Consumer Value Chain · Services & platforms

Explore the full chain map in Hub
Its segment
Travel & lodging+7.3%
BKNG−3.6%1 monthABNB+7.3%1 monthMAR+16.1%1 month

Online travel platforms and hotels, following travel demand, room rates and cross-border trips.

Sells into
Consumer income & confidence

Also on: Travel, Leisure & Entertainment

Figures are each company's 1-month return; the segment shows its median · Doubler daily batch · company chain maps

Risk profile

Max drawdown, 12M−29.7%
Volatility, 60D35.5%
From 52-week high−27.7%
From 52-week low+2.8%
Trailing P/E17.6×
Forward P/E12.8×
ABNBAirbnbMARMarriott InternationalRCLRoyal CaribbeanCCLCarnival CorporationEXPEExpedia Group, Inc.NCLHNorwegian Cruise Line HoldingsAMZNAmazonTSLATesla

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